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Posted on: May 14, 2018

Calumet County Tourism Spending Hits $61 Million in 2017


Chilton, Wis. (May 4, 2018) – For the travelers that helped Wisconsin achieve a $631 million increase in tourism economic impact in 2017, it’s all about the fun and memories. For the state’s tourism industry, it’s big business. And for taxpayers and residents, it’s all about jobs and tax revenue those visitors generate. A study conducted by Tourism Economics shows the impact of tourism on the state’s economy reached $20.6 billion in 2017, an increase of 3.2 percent from the previous year and a nearly 40% increase since 2011.

Locally, travelers to Calumet County spent $61 million in 2017, an increase of almost $2 million dollars from 2016.  “We are very happy to see that once again our tourism numbers have increased,” said Dena Mooney, Calumet County Planner. “Over the last five years, we have seen an increase of $12 million in visitor spending in Calumet County.  Our destinations work so hard to provide our visitors with great experiences that they come back again.  They share their experiences with friends and family who then visit for themselves.  That’s why we are able to see these numbers continue to grow.”

Statewide, traveler spending generated $1.5 billion in state and local revenue and $1.2 billion in federal taxes.

“It’s a tremendous credit to the tourism industry in all 72 counties and the work they do to create fun vacation experiences, market their destinations, and provide great customer service that makes travelers want to return to Wisconsin each year,” Tourism Secretary Stephanie Klett said.

Research shows that tourism advertising goes beyond just promoting vacations; it also positively influences the state’s overall image as a great place to live, find a job, open a business, attend college or retire.

Klett added, “We’ve found success in marketing Wisconsin under the brand of fun and our tourism industry is leveraging the brand in their own advertising efforts. These results let us know what we are doing is working and that investing in tourism not only benefits the economy, it also influences the way people think about Wisconsin.”

The Department of Tourism works with international research firms Tourism Economics and Longwoods International.

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Calumet County Government
206 Court Street
Chilton, WI 53014

Main Offices
(920) 849-2361
(833) 620-2730
8 a.m. to 4:30 p.m. M-F